Tracking your email campaigns – the key metrics for reporting and analytics
So much information is available about email campaigns now that it can be hard…
Entries by Sophie Graham
Localisation in email marketing: the basics
Did you know that more than 70% of the world’s internet users are not native English…
8 reasons to use a digital agency for your email marketing
There are many things that contribute to the success of a business but the one…
Email list building: why and how? (part 2)
Welcome back! In my last blog, I gave you some insights into developing your email…
Email list building: why and how? (part 1)
Did you know that your email marketing database can degrade by around 22.5%…
The key to successful summer email campaigns
Ah summertime, that wonderful period of the year where people flee to sunnier climes…
A/B testing your email… easy as 1,2,3?
Email is an excellent way of communicating with your customers and there are always…
Optimising your email campaigns for mobile
Email opens and click-through rates on mobile and tablets have been increasing…
How to avoid email marketing mistakes
Email is a huge part of most companies’ marketing mix but many brands are still…
Top tips for using rich media in your email marketing
Email marketing must be engaging. While you can achieve this through great copywriting…
